Content ROI Calculator
See what your DIY content is actually costing you — and what done-for-you would save.
Most founders look at content as a fixed cost: $X per month for a tool, or $0 for DIY. The honest math is different — DIY content is the most expensive option because it's measured in your time, and your time has a market value.
This calculator does that math. Enter your hourly value, your time per piece, and your desired cadence. We compare DIY against done-for-you at our entry tier and let you decide.
Your inputs
The honest math
How we calculate it
Monthly hours = (pieces/week × minutes/piece × 4.33 weeks) ÷ 60.
DIY cost = monthly hours × your hourly value.
Savings = DIY cost − DFY entry tier ($2,000/mo).
Conservative assumptions: we use our floor tier ($2k) regardless of platform count. We don't add the soft costs (mental load, context switching, dropped quality on rushed pieces). Real-world DIY almost always costs more than this calculator shows.