DFY Content
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vs Hiring a content agency

DFY Content vs hiring an agency

A full content team runs $20-40k/month. We replace the strategist, scriptwriter, videographer, and editor — leaving only you (for two hours, once).

Attribute
DFY Content
Hiring an agency
Monthly cost
$2k - $20k
$20k - $40k
Ramp time
14 days to first live post
60-120 days (hiring, onboarding)
Your time per week
~30 min review
4-8 hr (filming, meetings)
Production capacity
30+ pieces/mo (Pro tier)
10-30 pieces/mo typical
Strategy quality
Comparable
Senior strategist on staff
Scripting
Human writers, AI delivers
Human writers, you deliver
Editing
Our editors, AI-assisted
Their editors, manual
Headcount risk
None (service)
Hiring, firing, turnover
Contract flexibility
3 mo min, then monthly
12 mo retainers typical
The honest verdict

We replace 4 of the 5 roles. Senior strategy is the only thing we don't.

A traditional content agency assembles a team: senior strategist, scriptwriter, videographer, editor, social manager. The math works if you want senior-level strategic thinking and have the budget for it.

AI removes the production bottleneck for everything below the strategist. Scripting, capture, editing, posting — all of that can be operationalized at a fraction of the headcount cost. What’s left is strategy and quality control, which we still do (just not at agency-senior depth).

If your bottleneck is “I need a senior CMO-level brain on my brand” — hire an agency. If it’s “I need consistent output on social and I have a budget” — us.

Pick Hiring an agency if

Your brand needs senior strategic positioning, PR alignment, integrated campaigns across paid + organic + content. You have $30k+/mo and prefer full-service.

Pick us if

Your strategy is clear, you just need the output engine running. We deliver more content per dollar with the same quality bar for ~5x less.

Talk to a human first.

60-second qualifier. We'll tell you straight if Hiring an agency is the better call.

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